A few days ago, Kate Hudson took to Instagram to reveal that she is WW aka Weight Watchers’ newest ambassador. “I believe that we need to celebrate diversity in how each individual wants to celebrate their bodies,” she wrote her in announcement. But Kate’s latest partnership with the weight loss brand hasn’t been met with the best reactions as many people have voiced their opinions on how unhappy they are with her news.

The 39-year-old mentioned that she was ready to get rid of her baby weight with the help of the long-running weight loss program, but some people saw the partnership as tone-deaf, while others believed that someone else should have been the face of the program.

“Doesn’t make sense that you’d need WW, not at all,” one user said of Goldie Hawn‘s daughter. “Very odd pairing, I’d expect you’d to choose something less gratuitous,” another user wrote, with one person adding, “@WW is a wildly unethical company that profits off of people’s failure and hatred of their own bodies. Your participation in this is short-sighted at best and dangerous at worst.”

One person even decided to become a conspiracy theorist, saying, “Wow. Don’t you have an athletic clothing line, from what I can see, you do most of the advertising for it. Nice publicity stunt. Oh, I will lose all the weight then use all the coverage to help sell the brand. Trying to be just like all of the regular people, huh? Yeah, I don’t buy it.”

View this post on Instagram

So…here we go! The routine with our baby is getting more familiar and I’m ready to start taking a little time in the day focusing on myself. For me that means my health. Why? Because I wanna be around a long time for these three kiddos of mine. I know that some are curious about what that means and for all you moms (wether working or not working moms) it is the most challenging thing in the world to balance kids and personal time. Let’s be honest, kids take the number one position and it’s haaaaard to make the time for yourself. I’ve been doing a lot of research and I’ve spent my life time trying all kinds of new things that are focused on health and wellness. Because I am on a mission right now to get back to my fighting weight 😉 and my strong body/mind back I want to bring you in on some of this journey. If you want to follow a more in-depth of my to-dos, @prettyhappy will be posting all kinds of fun tidbits from exercises we are loving to foods/recipes we ❤️ and meditation practices I just can’t live without 🧘‍♀️ MY GOAL: I will be shooting a film in the spring and I’m looking to shed 25lbs. I’d like to try new workouts and eat as healthy as I can. I wanna do all this and keep up milk production, raise my kids, work everyday, make time for my man, have girlfriend time and stay sane! 🤪 I know that this sounds more like a new year resolution but after Thanksgiving and everyone thanking their health, I feel motivated to keep that up. Much love and hope everyone’s Having an amazing start to the holidays! 💋

A post shared by Kate Hudson (@katehudson) on

Not everyone was scolding the actress, as many people were supporting the partnership as well. One Instagram user commented, “WW is a fabulous supportive community! Welcome aboard,” so it’s pretty clear that not everyone wants to burn Kate at the stake.

Kate wants to shed the baby weight after giving birth to her first baby girl, Rani Rose. At the time, a source told People, “She’s always wanted a daughter so this is really a dream come true.” Did Kate also have a dream of being roasted left and right for hanging out with Weight Watchers? Probably not, but at the end of the day, Kate is going to reach her weight goals one way or another.