Elvis Presley is known for being a famous American rock 'n' roll singer, cultural icon and actor.

But few know the extent of the star's obsession with wooing women and his love of being loved, says Joel Williamson, the author of a riveting and revealing new book titled "Elvis Presley: A Southern Life."

The singer's love of women, Williamson says, first began in the mid-1950s when his hit song, "Heartbreak Hotel," propelled him into the spotlight and made him the subject of unprecedented lust by female fans across the nation.

elvis in concert

Elvis performing in August 1956. (Photo Credit: Getty)

"Elvis was skillful in the wooing process. When he wanted, he could make a girl — an audience of one — feel that she was the only one in the whole world for him," the author wrote.

In fact, Elvis was known to secretly rely on a series of stories to get women to spend the night with him — including the tale that he needed to be constantly comforted because he was fearful of being alone — said Williamson.

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"His sexual appetite was very, very strong," Lamar Fike, a friend who lived in several of Elvis’ homes, said in the book.

Though he reportedly had a steady stream of women interested in spending time with him, Elvis eventually settled down with wife Priscilla Presley, whom he married in 1967 after dating for seven years.

elvis & priscilla presley wedding

Elvis and Priscilla at their wedding in May 1967. (Photo Credit: Getty)

But, Williamson reveals, the marriage was over just one year later because Elvis — who later passed away at age 42 in 1977 — refused to be intimate with his young wife after she gave birth to their daughter, Lisa Marie.

Soon after their split, Elvis began relationships with several esteemed Hollywood stars, including Cybill Shepherd, Candice Bergen and Linda Thompson. But despite the hit-maker's sex symbol status, their affairs didn't always pan out as expected, Williamson writes.

"He was a great kisser and very sweet, but not the stud she had expected," the author revealed of Cybill's relationship with Elvis.