Prince Harry Takes Over National Geographic Instagram in Honor of New Social Media Campaign Launch

It looks like Prince Harry can add social media curator to his long résumé! Buckingham Palace announced on Monday, September 30, that the Duke of Sussex will be taking over National Geographic’s Instagram account, @NatGeo, in honor of the launch of his latest social media campaign, “Looking Up.”

The 35-year-old royal — who is currently at Liwonde National Park in Malawi on day seven of his 10-day tour of Africa — will be sharing photos captured by National Geographic photographers “highlighting indigenous trees and our shared responsibility in preserving what we have and so desperately need to survive,” the statement read.

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Photo by @sussexroyal | We are pleased to announce that Prince Harry, The Duke of Sussex @sussexroyal is guest-curating our Instagram feed today! “Hi everyone! I’m so happy to have the opportunity to continue working with @NatGeo and to guest-curate this Instagram account; it’s one of my personal favourites. Today I’m in Liwonde National Park, Malawi an important stop on our official tour of southern Africa, planting trees for the Queens Commonwealth Canopy. As part of this takeover, I am inviting you to be a part of our ‘Looking Up’ social campaign. To help launch the campaign, here is a photograph I took today here in Liwonde of Baobab trees. “#LookingUp seeks to raise awareness of the vital role trees play in the Earth’s ecosystem, and is an opportunity for all of us to take a moment, to appreciate the beauty of our surroundings. So, join us today and share your own view, by looking up! Post images of the trees in your local community using the hashtag #LookingUp. I will be posting my favourite images from @NatGeo photographers here throughout the day, and over on @sussexroyal I will be sharing some of my favourite images from everything you post. I can’t wait to see what you see when you’re #LookingUp 🌲 🌳” ••• His Royal Highness is currently on an official tour to further the Queens Commonwealth Canopy, which was launched in 2015. Commonwealth countries have been invited to submit forests and national parks to be protected and preserved as well as to plant trees. The Duke has helped QCC projects in the Caribbean, U.K., New Zealand, Australia, Botswana, Malawi, and Tonga. Now, almost 50 countries are taking part and have dedicated indigenous forests for conservation and committed to planting millions of new trees to help combat climate change. The Duke’s longtime passion for trees and forests as nature’s simple solution to the environmental issues we face has been inspired by the work he has been doing on behalf of his grandmother, Her Majesty Queen Elizabeth II, for many years.

A post shared by National Geographic (@natgeo) on Sep 30, 2019 at 4:57am PDT

National Geographic magazine’s editor-in-chief, Susan Goldberg, gushed about the opportunity to team up with Harry. “We are delighted to partner with The Duke of Sussex to raise awareness about the importance of preserving and restoring indigenous forests,” she said in a press release. “It is now more important than ever to encourage the conservation of our natural world, and we hope this partnership will help shine a light on this key issue needed to maintain a healthy planet.”

In his first social media post, the proud dad of Baby Archie shared a stunning photo of the large, vast trees in Liwonde National Park. “Hi everyone! I’m so happy to have the opportunity to continue working with @NatGeo and to guest-curate this Instagram account; it’s one of my personal favorites,” the royal’s message to the account’s 123 million followers read. “As part of this takeover, I am inviting you to be a part of our ‘Looking Up’ social campaign.”

The handsome royal, who gushed the new campaign “celebrates the beauty of trees and the important role they play in the earth’s eco-system,” encouraged other social media users to contribute. “Post images of the trees in your local community using the hashtag #LookingUp,” Harry continued in the caption. “I will be posting my favorite images from @NatGeo photographers here throughout the day, and over on @sussexroyal I will be sharing some of my favorite images from everything you post.”

The royal hunk, who has been quite vocal about his stance on conservation and preserving nature, added that the “Looking Up” campaign “celebrates the beauty of trees and the important role they play in the earth’s eco-system” and “highlights the symbiotic relationship humans and wildlife have with the trees that are fundament to our survival.”

Harry is all about saving the world!