It’s here! Ellen DeGeneres‘ new clothing line called EV1 is finally available on Walmart.com and we couldn’t be more excited! Ellen’s fun new collection with the popular store features up to 60 different items of clothing including jeans, tees, accessories, and more.
According to the company’s press release, the line is “effortlessly stylish” and mirrors Ellen’s “own confidence and optimism.” Ellen also wanted her fans to feel comfortable in their own skin so she included T-shirts with inspirational messages and a few fashion staples from her own wardrobe like her “elevated denim” pants and her “fantastic sneakers” into the collection.
While talking about her clothing line, Ellen jokingly said, “I’m the Chief Design Enthusiast and Comfy Content Reviewer of EV1, which is a title I gave myself.” She also talked about the hopes she has for her new venture.
“The biggest inspiration was actually inclusiveness,” the talk show host added. “EV1 promotes kindness and love and diversity. We wanted it to appeal and be available to as many people as possible. Plus, it really is adorable.” The clothes are already selling online at an affordable price for $30 or less but a few pieces also be available in Walmart stores starting Sept. 30.
EV1 is not be the first clothing brand that Ellen has created — she also has another clothing line called ED by Ellen, which she launched in 2015. The collection also includes pet products, furniture, and more.
“ED is an extension of my lifestyle and is inspired by who I am as a person,” Ellen wrote on the company’s website. “ED is things that I see as a necessity, and things that are playful, too. ED is design that I want to share with everyone.”