We’ve officially found the perfect holiday gifts for the HGTV lovers in your life — and you can get them at Target! Joanna Gaines and Chip Gaines from Fixer Upper are collaborating with the popular big box store store to release an exclusive lifestyle and home line, and they’re kicking it all off with a special holiday collection!
The Heart & Hand line will have everything you need for a holly jolly holiday, complete with cute but classy decor like a wooden doll house, “Letters to Santa” mailbox, and a clear glass candle holder that any mother-in-law would approve of. However, there’s more than just decorations! You can also shop adorable matching family pajamas, and even luxe leather gloves. Plus, plenty of classic kitchen essentials to make your holiday tablescape shine.
The exciting news of a collaboration was first announced on Sept. 12, and we’re thrilled that we won’t have to travel to Waco, TX anymore to shop goodies from their store, Magnolia Market. Starting on Nov. 5 — and lasting for a for years and seasons to come! — the power duo will release Hearth & Hand with Magnolia with Target, which will feature home decor and more. The items will range from 99 cents to $129.99 and will be available both online and in stores. As the press release states, the collection “reflects a modern take on Magnolia’s signature aesthetic with modern, classic, industrial, and vintage touches.”
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For a while now, we’ve been working on a project that’s really meaningful to us and we are so excited to share the news with you! Hearth & Hand with Magnolia will be available at Target November 5th. Chip gives all the details at the link in my profile. #HearthAndHand @target
Joanna opened up about the exciting new venture as well! “At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” she said. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”
Mark Tritton, executive vice president and chief merchandising officer of Target said, “Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat. He added, “That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come.”
The best part about all this? Chip and Joanna are giving back in a major way during the collaboration! Target shared, “To kick off the partnership, Magnolia will work with Target House at St. Jude Children’s Research Hospital to redesign their dining room just in time for holiday gatherings. Target House is a free home away from home, providing long-term housing for St. Jude patients and their families.” So sweet — we’re counting down the days until we can start buying!