Big changes are coming to a Target near you!
According to The Wall Street Journal, the popular chain will soon be removing its Merona and Mossimo clothing lines from stores. Target’s kids’ brands Cherokee and Circo will additionally no longer be sold by the company.
The change is part of Target’s latest effort to revamp stores nationwide. The company will stop producing several clothing lines and those products will be replaced by 12 new fashion brands in the near future.
Target’s new A New Day clothing line.
“Our brands have been solid performers. Take Cherokee and Circo in our kids’ business, for example — they were performing strongly, even in a difficult market,” Mark Tritton, Target’s executive vice president and chief merchandising officer, said in a press release.
“But we talked to our guests, looked at the data, and we realized that there was this huge opportunity to create a unique personality and own-able, differentiated point of view,” Tritton continued.
The Cherokee and Circo children’s lines have already been replaced in stores by Target’s new Cat & Jack and Art Class brands. There is no official word yet on when Merona and Mossimo — which is designed by actress Lori Loughlin’s husband, Mossimo Giannulli! — will be yanked from Target.
Target’s new Project 62 decor line.
“Our new brands are all about the changing face of our guests — what they need, what they’re looking for from Target. When we took a close look at our existing assortment with this in mind, we saw a disconnect,” Tritton said of the change.
“We knew we’d need to refresh our offerings — and define new ones — so our guests continue to love what they’re discovering at Target and want to keep coming back, again and again,” he added.
Other new brands will include the women’s clothing line A New Day, the athleisure line JoyLab, the men’s clothing line Goodfellow & Co, and the home decor line Project 62. We can’t wait to see the new products!