Actor, director and producer Robert De Niro is broadening his horizons to the East with a new hotel project in Shanghai, China.

The co-founder of the TriBeca Film Festival announced on Oct. 24th that he will be venturing into the Asian market with an 850,000-square foot complex on Nanjing Road on the waterfront in Shanghai.

In addition to his storied film career, Robert De Niro’s many business ventures include Tribeca Productions, Tribeca Enterprises, the Tribeca Film Festival and prominent hotels and restaurants, including the Greenwich Hotel, the Nobu Hospitality Group, the Tribeca Grill and Locanda Verde.

“I am looking forward to helping realize the Bund as one of the premier visitor destinations across the globe. By ensuring a design that reflects the vibrant history of Shanghai, Project 179 can serve as a jewel in its crown: ushering in a bright future while paying homage to its rich and storied past,” De Niro said.

The new project will include an 80,000-square-foot, five-star boutique hotel, similar to Greenwich and Bowery hotels, multiple restaurants and a cultural performance center and multi-screen cinema.