What a nice guy! According to a new report, Prince William is “nothing but supportive” of his wife Kate Middleton‘s parents, Carole Middleton and Michael Middleton, as they apparently face business troubles with their highly publicized company Party Pieces.

Page Six recently revealed that speculation is rising about the future success of Carole, 64, and 69-year-old Michael’s business after it was reported they were letting go of staff members. However, sources close to the Middletons assured that the couple is “intent on growing the company and are talking to investors.” As for William, the 36-year-old royal is allegedly unbothered by the reports of Party Pieces’ business woes and has “always admired that [his in-laws] were self-made.”

Party Pieces
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Carole and Michael launched Party Pieces — a company that sells posh party supplies and decorations online — back in 1987 after the Middletons both previously worked for British Airways. In the past, the couple’s three children, daughters Kate, 37, and Pippa Middleton, 35, and son James Middleton, 31, have all worked for their parents’ business in some capacity.

During a recent interview with Good Housekeeping U.K., Carole opened up about why she decided to start her own business back in the 1980s. “In 1987, I had two young children and was pregnant with my son, James. We had come back to the U.K. from living abroad and I was a full-time mum. I didn’t want to miss out on my children growing up, so I considered starting my own business,” she shared.

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“Party Pieces was as a result of my personal need for my own children’s parties. You had to hunt high and low to find suitable party supplies. I found suppliers and put up notices in my daughters’ playgroup that said ‘Planning a Party?’ and started getting orders. My memories of those early days are very vivid,” Carole continued.

Prince George, Princess Charlotte and Prince Louis‘ grandma then explained how the Middleton kids all contributed to the company’s success. “My children have all worked for the business. [Kate] started the First Birthday brand — she chose the products and looked after all the imagery and the catalog production. Pippa set up the blog, as we didn’t have one. James came up with the idea of personalized cakes and got them off the ground for us,” she said.

“Because they all grew up with me working, Party Pieces has been very much part of our lives and what we talked about. I still ask their advice and say ‘What do you think of this?'” Carole added.