A group of language schools in Brazil needed a way for their students to connect with native English speakers to practice their skills. But not all of the students had the opportunity or funds to travel abroad.
With that in mind, as well as keeping interactions as real and human as possible, FCB Brazil came up with a brilliant solution.
They began "Speaking Exchange," a project which connects current language students to senior citizens in America via web chats. The first case study involved a CNA school in Liberdade, Brazil and Windsor Park Retirement Community in Chicago.
The interactions between the young Brazilians and the older Americans are incredible to watch, especially as they begin to develop relationships and learn about each others lives and cultures.
It's clear the students are eager to practice and truly appreciate a friendly and smiling face to help them do so.
The videos, which are privately uploaded to YouTube, help the teachers track their students progression. What's truly amazing, however, is the give and take between the two generations. The students get to practice English while the elderly, who admit to being lonely, have someone to talk to.
Watch the moving video below.