Chip Gaines and Joanna Gaines completely took over HGTV with their popular show, Fixer Upper, in 2013. Since then, the power couple has created a massive home improvement empire and dominated several areas of the entertainment circuit. Their incredible combined net worth makes it clear that the couple is winning at life. Keep scrolling to see how much money they make.
What Is Chip and Joanna Gaines’ Net Worth?
Chip and Joanna have a combined estimated net worth of $50 million, according to Celebrity Net Worth.
Have Chip and Joanna Always Worked in Home Improvement?
Joanna was raised in Texas and originally wanted to pursue a broadcast journalism career. Chip played baseball for Baylor University, the same school his future wife attended. Though they went to the same school, they never crossed paths as students. It was at her father’s auto shop a few years later that they had their first encounter.
The New York Times bestselling duo were married in May 2003. That same year, the pair decided to start flipping houses together. Chip and Joanna opened their retail store, Magnolia Market, that same year, which later became their office space, Magnolia Homes. After becoming famous around Waco, Texas, for buying and renovating houses, they were presented with the opportunity to star in Fixer Upper.
How Else Do Chip and Joanna Make Money?
While earning a steady paycheck from their hit home improvement show, Chip and Joanna decided to take the Magnolia Market concept and turn it into a successful online shop. Their first book, The Magnolia Story, was released shortly after in 2016. Eventually, the proud parents of five decided to reopen Magnolia Market at the Silos in Waco, along with starting their own magazine, Magnolia Journal. Chip and Joanna shockingly decided in 2017 that they would not be continuing with Fixer Upper.
“We realized we didn’t necessarily love that side of the camera, and that part became a full-time job,” Joanna told The Hollywood Reporter in June 2021. “We’ve got a big family. We’ve got a business. The show ended up where we had to constantly be feeding it.”
Both Chip and Joanna have authored multiple books and added to their fortune with Hearth & Hand, a design collection sold at Target that was launched in 2017. They opened the doors to their Texas restaurant, Magnolia Table, in 2018. The happy couple also announced in an appearance on The Tonight Show Starring Jimmy Fallon that year that they were launching their own television channel, Magnolia Network.
The business ventures have kept on coming for the HGTV stars as they went on to open up a coffee shop called Magnolia Press in 2019. In 2021, they returned to television with a new iteration of the show that made them famous, Fixer Upper: Welcome Home on Discovery +. The couple has revealed the secret to all of their success after all of these years in the spotlight.
“Early on in our marriage, we had some conflict,” Chip told Closer exclusively in July 2019. “Jo and I care about each other’s hearts, we care about each other’s souls. We were like, ‘No matter what comes our way, it’s you and me versus the world.’ The secret to our success is just to pull for one another.”
What Other Projects Have Chip and Joanna Worked On?
Chip and Joanna appeared in Silos Baking Competition, which aired on both Magnolia Network and the Food Network in June 2022. It drew a record-breaking number of viewers and ranked in the Top 15 cable programs in the Sunday time slot, per Variety. The outlet also reported that due to the success of Silos Baking Competition, another Magnolia Network baking competition series was already in pre-production.
In June 2022, the couple announced that they would be opening up Cottonland Castle for guided tours. Chip and Joanna renovated the 100-year-old structure in an eight-episode limited series called Fixer Upper: Welcome Home – The Castle. It was just one of the many shows added to the Magnolia lineup in 2022, and its October 2022 premiere was received well by viewers.
Joanna’s first solo memoir, The Stories We Tell: Every Piece of Your Story Matters, was released on November 8, 2022. In an August 2022 Instagram post, the Magnolia Network creator opened up about her writing process and how the book came to fruition.
“Earlier this year I started jotting down memories and stories from my past, journaling about things I was still, years later, trying to work through. Half of my life is behind me and I’ve been longing for clarity about what I should carry forward and how I could hold this next chapter well,” she wrote. “At some point, I realized I was writing a story – my story. The bits and pieces that shape who I am. It was messy and winding and beautiful, and graciously revealed about a million wonders. Some of it broke my heart – and some of it pieced it back together.”
On February 28, 2023, Joanna announced the preorder sale of the third volume of her Magnolia Table Cookbook – a project she admitted was three years in the making. Flipping through the pages in a video posted to Instagram, the home design pro showed off stunning recipes including apple fritters, sticky bun casserole, hush puppies and more. The book was made available for purchase starting on May 2, 2023.
Just a few months later, it was revealed that the pair were working on launching a podcast network, Blind Nil Audio, developed in partnership with The Roost Podcast Network.
“We believe in the power of storytelling and are excited to explore new formats with this platform,” Chip and Joanna said in an October 2023 statement to The Hollywood Reporter. “The Roost has done incredible things in podcasts and we’re thrilled to bring our teams together to see what new voices and stories there are to share with the world.”