Seven years after parting ways with weight-loss company Jenny Craig, Kirstie Alley is back for more — this time with a goal of dropping 30 lbs.
The actress lost an amazing 75 lbs. on the program in 2004 and was able to maintain her 145-lb. frame for three years after, but admits to struggling after leaving the company in 2007.
And though she lost a total of 100 lbs. in 2011 after launching her own Organic Liaison weight-loss system and competing on Season 12 of Dancing with the Stars, the Kirstie star is slowly packing on the pounds.
But the 63-year-old's first ad back with the company is already sparking controversy, specifically over her use of the term "circus fat" to describe obese people.
In the new spot, Kirstie calls the weight loss company and says, "Jenny, I wanna come home...I’m not like circus fat, I just wanna lose 20 pounds” ("30!" she whispers to the camera).
The term isn't sitting well with fans, and a few made sure to express their frustration via Twitter.
One user writes: "Why didn't @JennyCraig just shoot a commercial with Kirstie Alley taunting, 'At least I'm not as bad off as you?'"
Another says: "I don't care what weight they're at or how they look, fat people are not a goddamn circus sideshow. #notyourgoodfatty"
Kirstie addressed her comment on The Today Show, telling host Matt Lauer, “I know this isn’t politically correct, but I grew up when there were actually fat ladies in the circus,” she explained.
“Now so many of us are fat that you can’t tell us apart. When there were actually fat ladies in the circus…they would parade the fat lady out, so I call it ‘circus fat.’”
Watch the controversial commercial below:
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