Each year, an estimated 133 billion pounds of available food goes to waste in America because it's deemed not 'pretty' enough to appear on store shelves.
For college junior Shane Lory, this startling statistic is just plain unacceptable — so he decided to change it.
Last year, Lory established 'Colorado Springs Food Rescue,' a non-profit organization that collects food headed for grocery store dumpsters and brings it to those who are going hungry in the community.
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"The solution just seems so simple," Lory said of the charity's mission. "There's enough food being thrown away in Colorado Springs to feed all the hungry people in Colorado Springs. So why don't we just take that food, before it gets thrown away, and make sure somebody eats it?"
After spending a summer volunteering for an organization with a similar motive in Boulder, Colo., Lory and his friends decided to start gathering unsold food from supermarkets, bakeries and even their college dining hall, and deliver it to soup kitchens and shelters in the area.
"There's enough food going to waste to feed most of the hungry people in our country," he said. "We just have to actually redistribute it correctly."
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Because of the organization's success so far, Lory hopes the charity's aim will inspire others to take similar action in communities beyond Colorado Springs.
"This is replicable in your city and you can do it," he said. "I was just a college kid with a little bit of inspiration to start something in my cities and then it's just blossomed up into this wonderful movement."
TODAY first reported Shane Lory's story.
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